Multimedia is defined as "a computer-based interactive communications process that incorporates text, graphics, sound, animation, and video." It usually comprises of a highly interactive interface to allow the user to fully himself/herself in the experience of visiting the site. This means that the site one visits is structured based on a non-linear user interface. It is one which is more dynamic and can lead to many window pop-ups and "routes" to take; kind of like on a scenic journey which i think contributes to the dynamic and interactive nature of the multimedia function.
From the marketing standpoint, it would be extremely difficult to create a website which is highly interactive and user-friendly at the same time; however, formt he user's perspective, a site like that would be a hit with many users as this feature is what keeps sites interesting and gives an organization its edge over others in a similar industry competing for the same market segment.
Taking "Nokia" as an example, it has made use of the many tabs on its top tool bar to indicate the various areas a user might be interested to further explore. It is also split into different regions in which nokia is based around the world. Nokia has many unique advertisements which seemingly tell a story with each new product they advertise and seek to promote. The latest advertisement incorporates a story-telling element in promoting the new phone, which is really creative in my opinion.
Apart from companies employing multimedia to engage the audience, there are also many other up-and-rising organizations which act as agents for other companies to help promote the brand name, provide business solutions, and use social media tools to aid these companies achieve their goals whatever they may be.
Marketing has reached a new level and is progressing really quickly. Cmpanies have to keep up with their developments of risk losing out on valuable profits.
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